All your photos directly on your smartphone

What is Pica®

Pica® is a new patented technology for the sports world, which allows the automatic pairing of a photo to the person photographed. In real-time, every person receives their own photos directly on smartphone, in complete respect of their own privacy.

Our services

The Pica® technology is used in
various contexts

Ski and Snowboard


Great Events

Simple and effective!

Pica® gives you everything you need to start using right away the technology at your event!

Only three simple steps are needed.


The code

Each athlete receives a code that can be printed on a bib, on a garment, or it can be an adhesive sticker. The code is generated automatically by the software provided to photographers by Pica®.



Photos are taken along the route. The photographers do not need an y extra equipment,Pica® takes care of everything.


The app

Pica® software automatically captures and delivers all photos taken. By downloading the Pica® app, each participant receives exclusively his photos on his smartphone in full compliance with the new privacy policy.

Enter the Pica® world.

Would you like to use the Pica® technology, but do you still have doubts?
Do not hesitate to contact us, we are at your disposal!

Are you a photographer?

Are you a photographic studio or a freelance photographer?

Do you organize events?

Are you an event organizer and you want to try the Pica® technology?

You have a ski resort?

Do you manage a resort and you want to bring the Pica® service to your piste?

You will not have to worry about anything, from now on, Pica® takes care of everything.

Pica® supplies you directly with anything you need to start using the technology at your event or resort.

Pica is already used in many events. Discover them and take part.

Discover the events

Give visibility to your brand or to one of your sponsors.

Your logo on all the photos

Millions of photos with your logo shared on social

Your logo on the sticker

You can sponsor your brand through the identification marker

Push notifications

You can sponsor your brand through the banners or push notifications

Download the app now

Available for iPhone and Android

We revolutionized the concept of photography in competitions and in the outdoor world.